How to run a Galxe or Zealy quest campaign

What can a quest campaign add to AI and search visibility?

A quest campaign can make your project’s public information easier to understand, but the campaign itself is not a shortcut to search or AI visibility. Its useful contribution is a clear, consistent explanation of your product, actions and community purpose that people can inspect and share.

Before choosing tasks, identify what a prospective user should be able to explain after completing them. That answer can inform the project descriptions on your website, community pages and campaign listing. Keep wording consistent: the project name, product category, supported network and main use case should not change from one asset to another.

At AIPromote, an AI Presence Scan can surface questions and descriptions to address before launch. An Answer Map turns those questions into concise, supportable answers for project content. Neither replaces a well-designed quest; both help make the information around it clearer.

Use this checklist before writing tasks:

• Can a newcomer describe the project after reading the campaign page?
• Does each action connect to a real product or community goal?
• Do the campaign and official project channels use consistent descriptions?

For broader discovery work, see our guide to AI search visibility.

How should you choose between Galxe and Zealy?

Choose the platform whose available campaign setup fits your actions, verification needs and community habits. Do not select a platform on reach claims alone; first confirm what its current interface lets your team configure and what participants will need to do.

Write down the campaign requirements before comparing options. Include the actions participants should complete, any eligibility conditions, how completion will be checked, how rewards will be assigned and where participants can ask questions. Then review the platform’s current setup against that list. If an action or verification method is not available in the campaign builder, revise the task or remove it from the promise.

Galxe and Zealy can both be considered for structured community participation, but your choice should follow the campaign’s actual requirements rather than assumptions about a platform. Ask your team to test the participant journey from the campaign page through each task and reward explanation. Note any account, wallet or community steps that could confuse a newcomer.

The quest campaign service can help turn that requirements list into a platform-specific brief. If the campaign is part of a broader community plan, compare it with community growth and engagement before launch.

How do you design tasks people can complete and understand?

A strong quest moves from understanding to participation, with each task serving a clear purpose. If an action does not help someone learn about the project, try the product or contribute to the community, it may add friction without adding useful evidence.

Build a sequence that a first-time participant can follow. Start with a short introduction to the project, then offer a relevant action and finish with a check that helps the team understand what participants learned or did. Keep instructions specific: name the channel or product area, describe the expected action and explain what counts as completion. Use plain language rather than assuming participants know your internal terminology.

For each task, record:

• The project goal it supports.
• The participant action and any required materials.
• The platform’s available completion check.
• What the participant should see after submitting or completing it.

Avoid making every task a social action. A mix of learning, product exploration and community contribution gives participants more than one way to engage with the project. Review the full sequence on a mobile screen and remove repeated steps. If you want an outside perspective on creator-led campaign activity, our KOL campaign guide covers a different channel and its planning considerations.

What anti-sybil checks belong in the campaign design?

Anti-sybil planning means deciding what your team needs to verify and explaining the rules before people participate. It is not a promise that every duplicate or misleading entry can be detected; it is a practical way to make eligibility and review decisions more consistent.

Start by matching the check to the reward and the action. A low-stakes learning task may need a simple completion check, while a reward with stricter eligibility may call for additional review if the platform supports it. Confirm the exact options available in the campaign setup, then describe those checks accurately in the rules. Never imply that an account, wallet or social action proves a person’s identity unless your process actually establishes that.

Create a short review protocol before launch:

• State who is eligible and what evidence is required.
• Explain how incomplete or conflicting submissions will be handled.
• Decide who reviews exceptions and how decisions are recorded.
• Keep reward allocation consistent with the published rules.

Make the checks proportionate. Too little review can leave the team unable to apply its rules consistently; too much can make an ordinary participant’s path confusing. If a task cannot be checked reliably with the available tools, simplify it or remove it rather than presenting an uncertain check as definitive.

How should you set quest rewards and eligibility?

Reward rules should be complete before the campaign opens. Participants need to know what they can receive, which actions qualify, how eligibility is assessed and when the project expects to communicate the outcome.

First, set the reward structure around the campaign objective. A reward for completing a learning path may suit a different audience behavior than recognition for an ongoing community contribution. Make sure the reward is appropriate to the action and that your team can deliver it as described. Then write the rules in plain language, including any exclusions, deadlines or claim instructions that apply.

Check the participant journey for gaps:

• Can someone tell whether they qualify before starting?
• Are the completion conditions stated beside the relevant task?
• Is it clear who to contact about a missing record or reward?
• Do the campaign page and project channels use the same terms?

If rewards involve a token or another on-chain asset, confirm the asset, network, delivery process and responsible project contact before publishing the campaign. Do not imply that participation promises a future allocation or financial outcome. For a campaign focused specifically on distribution, compare this guide with our airdrop guide and keep the rules for each activity distinct.

What should your Galxe or Zealy campaign report show?

A useful report separates what the campaign team delivered from what participants did and what the project learned. That gives the team a record it can act on without treating task completions as proof of lasting interest.

Before launch, agree on what will be recorded: the final campaign setup, public copy, verification approach, reward rules, launch timing and any changes made after review. During the campaign, keep a record of participant questions, unclear instructions and issues that required a decision. Afterward, summarize completed work, visible engagement signals available to your team and the actions that merit follow-up.

Keep the report practical. It should help answer whether the task sequence was understandable, which actions were relevant to the project and what should change next time. Do not combine different kinds of activity into one headline measure if they describe different behaviors. The project can then use those observations to improve community onboarding and public explanations.

An Engine Report can organize campaign observations alongside search and AI discovery work, while a Source Plan can identify which project pages should support those explanations. This is evidence for better planning, not proof that an assistant or search engine has used a particular source. If campaign visibility is one piece of a wider launch, see the token launch checklist.

What can a Galxe or Zealy campaign actually control?

Your team can control the campaign brief, task wording, reward terms, available configuration choices and its own review process. Those are the parts to specify, test and document before inviting participants.

Galxe and Zealy determine which campaign features and verification options are available in their products, and their rules and interfaces may change. A campaign cannot ensure that search engines or AI assistants cite its page, or that every participant becomes a lasting community member; we can commit to the agreed planning and campaign work, not those outcomes.

Before launch, assign one project contact to approve the public copy and answer participant questions. Give that person the final task list, eligibility language, reward details and escalation route. Ask them to complete a test journey as a participant, then confirm that the campaign page matches the project’s official information. This catches mismatched instructions while edits are still straightforward.

To move forward, send AIPromote your project description, campaign goal, preferred platform, draft tasks and reward rules. We’ll review the brief, flag decisions that need your approval and return a clear scope for the campaign.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Set the campaign outcomeName the participant behavior the project wants to encourage and what the team needs to learn. Keep the objective narrow enough to shape the task sequence.
2. Confirm platform fitCompare the required actions and checks with the options available in Galxe or Zealy. Remove or revise any task the campaign setup cannot support.
3. Write tasks and rulesPrepare clear instructions, eligibility conditions, reward terms and a route for participant questions. Make the public wording consistent with official project information.
4. Review the participant journeyTest each step as a newcomer, including how completion is checked and what happens next. Resolve unclear instructions before inviting participants.
5. Launch and documentPublish the approved campaign and keep a record of its setup, questions and decisions. Use the report to choose specific improvements for the next activity.